It seems like ages since Amazon introduced us to the $199 Fire at a hectic New York City event, but in truth that was only about six weeks ago. Maybe our perception of time is warped because we've been hearing talk about this 7-inch Android tablet for months now. Maybe it's because Amazon launching a tablet seemed like such a natural thing to do after Barnes & Noble paved the way with its Nook Color. Or, maybe it's just because the gadget Amazon shipped looks nigh-identical to the 7-inch BlackBerry PlayBook that we've had for, well, ages.
For whatever the reason, what Amazon has delivered is a device that is intimately familiar yet mysterious -- a simple, minimalistic exterior design hiding a flashy, seemingly quite trick customization that's sitting atop a decidedly ho-hum Android Gingerbread build. Our questions leading up to this review were many: How will it handle sideloading? Are the battery life and performance better than the PlayBook? Can a tablet that costs two hundred bucks stand a chance against those that cost two and three times as much? C'mon baby, click on through to find out.
The Kindle Fire is quite an achievement at $200. It's a perfectly usable tablet that feels good in the hand and has a respectably good looking display up front. Yes, power users will find themselves a little frustrated with what they can and can't do on the thing without access to the Android Market but, in these carefree days of cloud-based apps ruling the world, increasingly all you need is a good browser. That the Fire has.
When stacked up against other popular tablets, the Fire can't compete. Its performance is a occasionally sluggish, its interface often clunky, its storage too slight, its functionality a bit restricted and its 7-inch screen too limiting if you were hoping to convert all your paper magazine subscriptions into the digital ones. Other, bigger tablets do it better -- usually at two or three times the cost.
So, the Kindle Fire is great value and perhaps the best, tightest integration of digital content acquisition into a mobile device that we've yet seen. Instead of having a standalone shopping app the entire tablet is a store -- a 7-inch window sold at a cut-rate price through which users can look onto a sea of premium content. It isn't a perfect experience, but if nothing else it's a promising look into the future of retail commerce.
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